The Lou Dalton & Cerruti Collaboration campaign marks our third campaign through The Woolmark Company, which also depended upon our ability to increase viewer engagement and focus on achieving the highest view-through rate. Our geographical audience was again the UK, USA, Europe, Japan and China. This particular video was over three minutes long, which makes our target of ensuring viewers keep watching until the end all the more difficult, but the quality of the content was again high-end. All of our ‘Woolmark’ campaign videos told interesting stories.
Lou Dalton is rare in the sense that she is one of the few female designers on the British menswear scene; her work is inspired by Apollo missions, Texas oil barons and Scorcese’s “Taxi Driver” and she is famous for her innate understanding of what men want from their clothes. She joined the legend fashion designer Nino Cerruti – Italian stylist of the Paris-founded fashion house – in this collaboration and they are also joined by a passion for Woolmark Wool.