Darwin
The Evolution.
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1
Steadfast
Massive Results
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2
Rakuten
5X Increase
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3
Charles Darwin University
Charles Darwin University contracted Involve Digital to look after their online marketing efforts. The KPI's were set by another agency who promised Charles Darwin Univesity new student leadsat $50 per lead. This was never delivered by the other agency, instead they had leads coming in for $200 per lead.
This is when Involve Digital took over.
Our target cost per lead was $50
Our actual cost per lead was $28
Across 19 faculties using the same sized budget as the previous agency.
This was the start of a great partnership between Charles Darwin University and Involve Digital.
Steadfast Insurance
Steadfast is Australiasia’s largest general insurance broker network and group of underwriting agencies. The company is expanding across Asia and growing operations in Europe.
This is when Involve Digital took over from the previous agency.
In the first year we delivered 5X more leads then they delivered.
In the second year we delivered 14X more leads then they delivered.
Along with more meaningful secondary actions to prove value and demonstrate healthy R.O.I
Rakuten Securities
Rakuten Securities Australia (RSA) is a forex, indices and metals broker backed by the global expertise of Rakuten Securities, Inc.
With its head office in Tokyo, Rakuten Securities, Inc. is one of the major online brokers in Japan and across Asia servicing over 2.6 million clients since 1999.
The goal for this campaign was to bring in "new trader account" leads for a cost per lead of $100 or less.
Involve Digital deployed their services and expertise to surpass this K.P.I. and deliver leads for $20 per lead.
This resulted in Rakuten Securities having 5X more leads then they had hoped for, which equated for massive growth in their business.
It was hard to believe that in the first year of working with Involve Digital we increased our leads by 5X compared to our previous agency. In the second year we increased results by 14X.