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This blog article covers some strategies which you can implement with your business to increase the effectiveness of your online marketing efforts.  If you would like to discuss a digital marketing strategy that is specific to your business then feel free to book a time using this calendar link.

Clearly define your target audience and marketing objectives.

  • The first step to boosting your online marketing results is to define your target audience. Who are you trying to reach with your marketing campaigns? Once you know your target audience, you can tailor your campaigns to appeal to them specifically.
  • The next step is to define your marketing objectives. What do you want to achieve with your online marketing efforts? Do you want to increase brand awareness, drive traffic to your website, or generate leads? Once you know your objectives, you can develop campaigns designed to achieve those specific goals.

Attracting online prospects to your business.

There are many ways to attract online prospects to your business. One way is to create exciting and informative content on your website which can be used as a lead magnet or sales magnet. This will help draw people to your site and give them a reason to stay there. You can also use social media to reach out to potential customers and promote your business. Paid advertising can also be effective in attracting online prospects. Whatever method you choose, make sure that your marketing efforts are targeted and that you are reaching the right audience.  

Amplify your reach with paid online advertising.

  • Amplifying your reach with paid online advertising is a great way to boost your online marketing results. Paid online advertising allows you to reach a larger audience than you would through organic means, such as SEO or social media.
  • When choosing paid online advertising platforms, it’s important to select ones that are relevant to your target audience. For example, if you’re targeting millennials, Snapchat and Instagram are good choices. If you’re targeting baby boomers, Facebook and Google are good choices.
  • Paid online advertising can be expensive, so it’s important to set a budget and stick to it. You can also do A/B testing to measure the results of your campaigns and make adjustments as needed.
Overall, paid online advertising is a great way to boost your online marketing results. It allows you to reach a larger audience and can be customized to target specific demographics.  

Capturing your prospect's details and getting their consent to stay GDPR compliant.

  • It is important to capture your prospect's details so that you can get their consent to market to them. You can do this by having a sign-up form on your website or blog. Make sure that the form is easy to find and that it is prominently displayed. Include fields for the prospect's name, email address, and phone number.
  • Once you have captured the prospect's details, you need to get their consent to market to them. The best way to do this is to include a checkbox on your sign-up form that they must tick in order to opt-in to receiving marketing communications from you. Or explicitly ask them if they would like to receive what it is your wish to send them. Make sure that you make it clear what they are opting in to and that they understand that they can unsubscribe at any time.
  • Once you have got the prospect's consent, you can start marketing to them. There are many different ways to do this, but some of the most effective are email marketing, social media marketing, and content marketing.
  • Email marketing involves sending regular emails to your list of prospects. These emails can contain information about your products or services, special offers, or helpful tips and advice.

Profiling your prospects based on their behaviours with your business.

  • By profiling your prospects, you can understand their behaviours and how they interact with your business. This information can be used to create targeted marketing campaigns that are more likely to result in conversions.
  • To profile your prospects, you can use data from your website analytics, social media platforms, and email marketing lists. This data can help you to understand what kind of content is most popular with your target audience, what times of day they are most active online, and what channels they prefer to use.
  • Once you have a good understanding of your target audience, you can create marketing campaigns that are tailored to their needs and preferences. This will help to increase the chances of conversion and lead to better results for your business.
  • The trick is to turn that anonymous cookie into a real person with a name and email address. This allows you to track their behaviours such as likes on your posts, comments, pages on your website they visited, products they have put in their shopping cart etc.

Build trust with your prospects.

In order to boost your online marketing results, it is important to build trust with your prospects. You can do this by providing valuable and relevant information that will help them make informed decisions. You should also be transparent about your intentions and refrain from using high-pressure sales tactics. It is also important to build a strong relationship with your prospects. You can do this by responding to their inquiries in a timely manner and providing helpful customer service. You should also keep them updated on your latest products and services. By building trust and maintaining a good relationship with your prospects, you will be more likely to convert them into paying customers.  

Just remember

  In order to boost your online marketing results, there are a few things you can do. First, make sure your website is optimised for search engines. This means using the right keywords and phrases in your content so that people can find your site easily. Second, use social media to your advantage. Create interesting and engaging content that will get people talking about your brand. Use social media platforms to advertise special offers and drive traffic to your website. Third, focus on creating a great user experience. Make sure your website is easy to navigate and that it provides value to visitors. If people have a positive experience on your site, they are more likely to buy from you or recommend you to others. By following these tips, you can boost your online marketing results and reach a wider audience. If you would like to book a time to discuss how to improve your digital marketing, leads more leads or sales. Feel free to use my calendar here to schedule a time to chat.   [post_title] => How to Boost Your Online Marketing Results [post_excerpt] => [post_status] => publish [comment_status] => closed [ping_status] => closed [post_password] => [post_name] => how_to_boost_your_online_marketing_results [to_ping] => [pinged] => [post_modified] => 2022-04-21 11:43:45 [post_modified_gmt] => 2022-04-21 11:43:45 [post_content_filtered] => [post_parent] => 0 [guid] => [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 ) [1] => stdClass Object ( [ID] => 1117 [post_author] => 56 [post_date] => 2022-01-15 00:53:43 [post_date_gmt] => 2022-01-15 00:53:43 [post_content] => [post_title] => post example1 [post_excerpt] => [post_status] => publish [comment_status] => closed [ping_status] => closed [post_password] => [post_name] => post-example1 [to_ping] => [pinged] => [post_modified] => 2022-05-10 21:23:09 [post_modified_gmt] => 2022-05-10 21:23:09 [post_content_filtered] => [post_parent] => 0 [guid] => [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 ) [2] => stdClass Object ( [ID] => 1114 [post_author] => 56 [post_date] => 2022-01-15 00:49:29 [post_date_gmt] => 2022-01-15 00:49:29 [post_content] => [post_title] => Building [post_excerpt] => [post_status] => publish [comment_status] => closed [ping_status] => closed [post_password] => [post_name] => building [to_ping] => [pinged] => [post_modified] => 2022-05-10 21:22:52 [post_modified_gmt] => 2022-05-10 21:22:52 [post_content_filtered] => [post_parent] => 0 [guid] => [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 ) [3] => stdClass Object ( [ID] => 972 [post_author] => 56 [post_date] => 2021-11-11 12:39:34 [post_date_gmt] => 2021-11-11 12:39:34 [post_content] =>

10 Mistakes To Avoid When Creating A Digital Marketing Strategy

If you are in charge of marketing for your company, you know that it is an ongoing process that requires a lot of work. There are many different factors to take into consideration when developing the perfect marketing strategy, and it can be difficult to keep up with all of them. That is why we have come up with this list of 10 mistakes to avoid when creating a marketing strategy so you can stop making these mistakes and start hitting your goals!

Mistake #1: Not defining your target audience properly

A lot of digital marketers make the mistake of not identifying a target audience. The more you can define, quantify and reach each audience segment, the better your campaign will be. This also helps streamline your campaigns and get a better ROI. When you don't know your target audience, the rest of your strategy will be a complete guessing game.

Mistake #2: Not defining your marketing objectives

Before you start thinking about the metrics and channels, you need to define your objectives. This will help you evaluate whether your strategy is meeting them or not. Marketing objectives could include things like leads, sales, downloads, installs. Before you can define your marketing objectives, you need to list your business goals.

Mistake #3: Cutting corners on creative, content and lead and sales magnets

Your marketing strategy should include the following: - Content such as blogs, articles, social media posts - Lead magnets such as eBooks, whitepapers, webinars, tutorials, free consultations Basically anything of value that your business can provide to incentivise prospects to do business with you. The digital marketer has an important job, but it’s not the only person responsible for bringing in leads to the business. That’s why you need to focus on content that will attract leads. If you want to stand out in the highly competitive world of digital marketing, then you need to produce specialist content that is well researched and relevant to your audience.

Mistake #4: Expecting your campaign to perform well because you’re running paid ads

You’ll probably be disappointed with the results if you use paid ads alone without an underlying digital marketing strategy. Paid ads are a great way to get your name out there and start to build your audience, but if you want better results, you should have a robust strategy that also includes SEO, blogging, social media, and email marketing alongside your paid ads. It doesn’t matter how good your ads are, if the audience doesn’t click on them, your campaign will fail. You need to understand that it takes time for new campaigns to get traction and you’ll need continuous effort to promote your content.

Mistake #5: Using one landing page for all of your campaigns, instead of having landing pages that are specific to each campaign

Having campaign-specific landing pages is much easier when it comes to doubling down on your efforts. For instance, if you're targeting a specific demographic with one product or service, you can create a landing page specifically for that demographic and make sure the landing page matches their needs. There are a number of benefits to this approach. If a new campaign is launched, you can easily add a new landing page for it. Also, you can use different types of messaging on the landing pages which correspond to each campaign. Finally, it's easier to measure success with multiple landing pages because you'll get more information about them by tracking their individual conversions.

Mistake #6: Not including engagement and nurture programs in your conversion journey

The best way to optimize your customer’s experience is to create a journey that starts with engagement and ends with conversion. You can also use automation to increase engagement with your leads. Automated emails are a great way to remind them of upcoming events or inform them about new features, educate, nurture and engage.

Mistake #7: Lack of incentives to get prospects to convert at a higher rate

You should always offer incentives to your prospects in exchange for their conversion. These incentives can be anything like a coupon, free shipping, or an extra product. As a marketer, this is where you need to get creative. Clever incentives that are relevant to your product or service can be just the thing that will get prospects to convert at a higher rate.

Mistake #8: Not having retention strategies in place

Retention strategies are important for any company because they help keep the customer coming back to keep purchasing products. These strategies include loyalty programs, referral programs, and creating a sense of urgency in order to get people to buy now. If you don't have retention strategies in place, you will lose more customers than you will acquire. There are many ways to increase customer retention, including email campaigns and email follow-ups.

Mistake #9: Not having sufficient tracking setup so that you can assess what works and what doesn't

It is important to have tracking in place to see which content is working well. This will allow you to stop spending money on the ads that are not generating leads and double down on the ones that are. The benefits of digital marketing are well-known, but it can be difficult to keep track of any success if you don't have a way to track what's working. We've all heard the term before: "If you're not measuring, you're not managing."

Mistake #10: Avoiding scalable budgets

There are many benefits to scaling your budget as you grow, including the ability to test out new channels and optimize for what works well for you. Try not to compare your budget to others, but use your own best judgment. Try not to make the mistake of creating a digital marketing strategy without having a scalable budget. This is easy to do if you are not aware of what things go into the making of an effective campaign.

In Summary

When creating a digital marketing strategy it's important to have a solid plan. If you are planning on implementing all of your marketing strategies through web pages, then your plan will look different than if you were only planning on doing some of your marketing through social media. It's also important to know how each of the strategies will work with the others, and if they are compatible or not. To make sure you avoid making mistakes when developing your digital marketing strategy, keep these points in mind. Digital marketing is a powerful and highly targeted method of connecting with your audience. However, the benefits depend enormously on who you are targeting and where they’re based. Even if your company is targeting one country, it must consider the different digital marketing channels for that particular region to ensure their message reaches its intended audience. If you would like to get a free digital strategy from us visit [post_title] => 10 Mistakes To Avoid When Creating A Digital Marketing Strategy [post_excerpt] => [post_status] => publish [comment_status] => closed [ping_status] => closed [post_password] => [post_name] => 10_mistakes_to_avoid_when_creating_a_digital_marketing_strategy [to_ping] => [pinged] => [post_modified] => 2022-04-21 13:12:25 [post_modified_gmt] => 2022-04-21 13:12:25 [post_content_filtered] => [post_parent] => 0 [guid] => [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 ) [4] => stdClass Object ( [ID] => 908 [post_author] => 56 [post_date] => 2021-10-28 16:52:24 [post_date_gmt] => 2021-10-28 16:52:24 [post_content] =>

How We Got Here: A Look into 30 Years of the Internet and Digital Marketing

In the last 30 years, digital marketing has changed the way we do business. With the ever-evolving digital landscape, marketers are constantly looking for new ways to increase exposure and revenue. Some techniques are more effective than others, but it's always interesting to see the before-and-after pictures of how these strategies have changed over time. Below is a timeline of 30 years of digital marketing, spanning from 1990 through 2020.

What Is Digital Marketing?

Digital marketing is a term that refers to the use of digital technology in the marketing of products or services. It includes social media, e-mail, and other types of online advertising. Digital marketing is a form of marketing that uses electronic devices and social media to increase brand awareness and reach a larger audience. Digital marketing has been around for many years, but it changed in the 1990s with the rise of the internet.

The Evolution of Digital Marketing

Over the past 30 years, we have seen a lot happen in the marketing world. From when the term "Digital Marketing" which was first used in 1990 to the first banner ad in 1994 to selfies with celebrities today, we've come a long way. It's been interesting to see how digital marketing has evolved over the last two decades and how it's changed the world as we know it.

1994 The First Banner Ad

In 1994, the first banner ad was born. It was published on; it read, “Have you ever clicked your mouse right HERE? YOU WILL”

1995 Rise of E-commerce

One of the most significant milestones of the last 30 years was in 1995 when we saw the rise of e-commerce. E-commerce is now a powerful force for small and large businesses alike, allowing the individual “e-tailer” to compete against brick and mortar retailers on an even playing field.

1995 CPM (cost per thousand impressions)

Netscape introduces CPM as a method to measure ad impressions. In 1995, a company spent $10,000 to reach an audience of 1,000 people.

1996 launched Free Email Accounts

In 1996 a free e-mail service named was launched. We then saw Yahoo! Mail in 1997, followed by Gmail in 2004.

1997 The First Pop-Up Ad

In 1997, the first pop-up advertisement appeared on the internet. The website would open, and an ad would overlay it. This ad could be closed to reveal the content underneath.

1998 The Rise of Search Engines Google, Yahoo and MSN

In 1998, search engines like Google, Yahoo and MSN were coming to fruition. The web was still fresh and new to most people, with many websites popping up at an alarming rate. It is estimated that the number of sites went from about 6 million in 1995 to about half a billion in 2000.

1999 Ad Revenue Surpasses $1 Billion

In 1999, the digital ad industry took in $1 billion in revenue.

2000 Pop-Under Ads Launch

Pop-under ads were in production in 2000 by a company called ExitExchange which filed a patent for these Pop-Under ads to compete against Pop-Up Ads.

2000 Google Adwords Launches

In 2000, Google Adwords launched with the idea of using keywords to trigger advertisements. It was a revolutionary idea that helped to create more effective ads for users. In 2003, Google followed up with Google AdSense, which helped online publishers make money from advertising. This was a massive step for display advertising.

2001 Universal Music Launch The First Mobile Marketing Campaign

In 2001, Universal Music launched its first mobile marketing campaign. The company knew this was an excellent opportunity for them.

2002 Linkedin Was Founded

LinkedIn was founded just after the dot-com boom and has since become one of the best ways for professionals to network and find jobs.

2002 The First Ad-blocking Plugin released

In 2002, when ad-blocking technology was first invented, it was not available in web browsers. The first plugin released made it possible to block ads on the Internet with any standalone browser. This led to an increase in the number of people blocking ads and viewing advertisements as an annoyance.

2003 The First Podcast By Matt Schichter

Matt Schichter pioneered the podcast "The Backstage Pass" and interviewed celebrities such as B.B. King, The Beach Boys and Third Eye Blind.

2004 Mark Zuckerberg Launches Facebook

In 2004 Mark Zuckerberg launched Facebook, a social networking site that would later become one of the most prominent digital marketing platforms in the world. In 2009 Facebook went public with an IPO. By 2013 it had over 1 billion users and today is valued at $971 billion in 2021.

2005 Youtube Was Born

On February 14 2005, Youtube was born. This was a significant milestone for digital marketing because it allowed content creators an outlet to share videos with a broader audience in a shorter period of time. Google later acquired Youtube for $1.65 billion in November 2006

2006 Twitter Launches

Twitter was founded in 2006 by Jack Dorsey, Noah Glass, Evan Williams, and Biz Stone. It has become a social media phenomenon with over 330 million active users posting 500 million tweets every day with a company valuation of $52 billion.

2006 Digital Marketers Started "Split Testing."

When you compare the marketing of 2006 to that of 2016, it's pretty shocking how much has changed. For instance, in 2006, digital marketers were just starting to understand the power of "split testing." This is when different personalized ads are created and tested on potential customers to see the most effective ad.

2007 Apple iPhone made history

The iPhone was the first device that combined a mobile phone, web browser and multimedia player in one. Steve Jobs debuted it as a way to free people from their desktops and laptops. The new device had a sleek design and could accommodate many applications.

2007 Facebook Launches Beacon Which Was User Behaviour Tracking

In 2007, Facebook launched a service that enabled websites to track user behaviour. The service was called Beacon. It was later shut down in 2011 due to privacy complaints. Mark Zuckerberg admits this was a mistake.

2008 Youtube Pre Roll Ads Debut

This allowed pre-roll video ads to appear on videos, which ushered in a new era of online video marketing.

2010 Online Ad Revenue Exceeds Print

As of 2010, the internet had surpassed print media in terms of revenue. Digital marketers could take advantage of this shift by switching their budget allocation to focus on digital marketing. This change in the market led to a considerable rise in revenues for digital marketing agencies.

2013 Instagram Launch Sponsored Posts

In 2013, Instagram introduced the ability to post ads as sponsored content. Early adopters of this new ad feature were brands like Coca-Cola and Nike.

2017 Online Ad Revenue Passes TV

For the first time, internet advertising revenue surpassed that of TV ad revenue at $209 Billion.

2018 Personalized Content Made Its Mark

In 2018, personalized content made its mark as a favourite tactic to reach the customers that matter most. Brands realized that individualizing content helped significantly in boosting engagement and conversion rates.

2018 The Continued Rise Of Video Content

79% of consumers preferred to watch a video vs reading text on a page, and 84% of consumers were convinced to purchase after watching a brand’s video.

2019 Augmented, and Virtual Reality Marketing Progressed

Augmented reality and virtual reality have been around for years, but a new trend in 2019 was combining Ar and VR with marketing campaigns.

2020 ChatBots For Enhance Customer Service Became a Trend

Chatbots are the new hot trend. They are small programs that provide automated customer service. These bots can be programmed to answer questions, take orders, and attract customers with offers. ChatBots work with many different websites, apps, and messaging services.

2021 and Beyond, The Future of Digital Marketing

The digital landscape is ever-changing, but the future of digital marketing is looking bright with the rapid expansion of innovation from within the space. At Involve Digital, we are always looking at ways to stay ahead of the curve and provide clients with an elevated experience and cutting edge strategies to achieve their business and marketing goals. If you would like to take advantage of this opportunity then you can request a free digital marketing strategy at [post_title] => 30 Years of Digital Marketing [post_excerpt] => [post_status] => publish [comment_status] => closed [ping_status] => closed [post_password] => [post_name] => 30_years_of_digital_marketing [to_ping] => [pinged] => [post_modified] => 2022-04-20 14:48:05 [post_modified_gmt] => 2022-04-20 14:48:05 [post_content_filtered] => [post_parent] => 0 [guid] => [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 ) )