Teachers Mutual Bank were engaging a new agency to take their business to new heights. As with many agencies, this particular agency didn't have the expertise or resources to support Teachers Mutual Bank, so they called in Involve Digital, specialists in performance marketing online. Initially, there were a lot of meetings to get things started, which included the other agency, Teachers Mutual Bank's marketing team and Michael Wilkins, founder and director of Involve Digital. It was clear that all of the advice given in these meetings came from Michael, and the marketing team at TMB recognised this. TMB allowed the other agency to drive the first campaign for home loans. The other agency fumbled through the campaign pretending they were experts at online performance marketing. But it all got a bit too much for TMB, and they approached Michael from Involve Digital and asked if they could work directly with Involve Digital, to which he agreed. This is not something that Michael would usually allow. But when the other agency provided no value, and the client asks for this to happen. An exception can be made. 

Involve Digital took over all of TMB's online marketing, so each campaign had different objectives. But they all revolved around performance metrics like Home Loan Applications, Credit Card Applications, Term Deposit Funding, Personal Loan Applications, Car Loans, New Account Applications, Travel Loans and Insurance.  

Each campaign demanded its own creative. Involve Digital sorted all of this for Teachers Mutual Bank. Teachers Mutual Bank provided the various rates and legal terms and conditions. 

Involve Digital built out all of the campaigns across the various media platforms; Google Search, Display, Facebook, Instagram, LinkedIn, Video and YouTube for Teachers Mutual Bank to the highest degree and with extreme precision.

The optimisations were based on performance and reducing the cost per application to be as low as possible. Involve Digital threw everything it had at the Teachers Mutual Bank campaigns, evident by the results that came flying in.

Involve Digital performed 1714% better than the industry average for home loan applications. 

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Involve Digital saved TMB 91% from the suggested bids across Google without sacrificing performance. This was excellent keyword optimisation.

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Involve Digital delivered over $200M worth of deposits for TMB's Term Deposit campaign, which gave customers a 3% per annum return, and TMB averaged a 5.91% return on their investments during the year, giving them a $5.7M profit from this activity. Involve Digital did this with a $110K spend and produced a whopping 5090% return on investment for Teachers Mutual Bank. 

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For the credit card application campaigns which Involve Digital ran for TMB. They delivered applications 777% cheaper than the industry average. Another hugely successful campaign from TMB and Involve Digital.