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What we do
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Overview
WHAT WE DO
We elevate brands and businesses to new heights. We have an intemperate focus on performance.
Our mission is to deliver the best results in the most efficient manner for all our clients. Everything we do starts with your objectives in mind. Then we work back from there to create a robust strategy which acts as the framework for success.
Because we are a full-service digital agency, we are limitless in our offering and take a holistic approach to everything we do so that we exceed your expectations.
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Digital Marketing
Regarded as one of the top digital agencies in London, Sydney and New York, Our experience with digital marketing runs deep across all industry verticals, with performance as the focus. No campaign is too big or too small. Our capabilities include Google Ads ( Search, Display, YouTube ) and Google Marketing Platform ( Display & Video 360, Search Ads 360). Along with all social media platforms. Facebook, Instagram, LinkedIn, Twitter, Snapchat, Pinterest, WeChat, Spotify, Soundcloud, Digital OOH, CTV and more.
Search:
We are a performance-first agency and have been a Google partner for over a decade now, so Google search ( paid search ) campaigns are at the core of what we do. With the digital landscape forever changing and Google releasing new updates regularly, engaging a certified Google Partner is essential to help you execute your Google Ads search or Search 360 campaigns to the highest degree. Our expertise and experience in large-scale, complex search campaigns across all industries make us a formidable force within the digital marketing landscape.
Programmatic Display Advertising:
Involve Digital is at the forefront of what's possible when it comes to programmatic display advertising. We can buy the inventory across all the leading platforms such as Display & Video 360, Google Display, The Trade Desk and many others. We welcome a wide range of options to ensure we always have unrestricted access to media that converts efficiently and reliably. With access to this inventory within the real-time bidding environment, we can get your display ads on the vast majority of premium sites at a fraction of the price.
Social:
For over a decade, Involve Digital has been running social media campaigns across all major platforms, including Meta (Facebook), Twitter, LinkedIn, Instagram, Pinterest, Snapchat, TikTok and WeChat. Our experience extends from small to medium businesses to enterprise-level Fortune 500 companies. Our intemperate focus on performance makes us stand out against our competitors and deliver our clients' extraordinary results and extreme ROI.
Video:
Video is one of the fastest-growing mediums to advertise across, with 93% of businesses gaining new customers as a direct result of posting branded video content to social platforms and over 2 Billion people using YouTube. It is an important place for businesses and brands to be. Involve Digital has excellent experience and depth of knowledge across all things video and can help guide you through the journey.
Remarketing:
With the death of third-party cookies, it's imperative to get your remarketing strategy sorted. Otherwise, you will risk spending more only to get less. At Involve Digital, we are huge advocates for leveraging first-party cookie & analytics data to remarket to your prospects in the right place at the right time. It is this remarketing which sets us apart when it comes to running performance campaigns.
Native:
With much of the digital marketing space moving more and more towards content and advertorial-based marketing, it's essential to have a platform to amplify your reach. This is where platforms like Taboola and Outbrain shine. It's another platform you can utilise to get in front of your audience and Involve Digital has extensive experience across all industry verticals running performance campaigns across these platforms.
Lead Generation
As with everything we do, we take lead generation very seriously. It's easy to burn a marketing budget by firing ads out to the masses and hoping they will fill out your form. Instead, we take an extremely targeted approach whereby we consult with you to understand your perfect lead. We then take that information and construct a holistic lead generation strategy which includes email and social outreach along with a plethora of lead magnets. If a busy sales team is what you want. We can deliver 60 - 80 marketing-qualified leads per sales rep per month.
Social & Email Outreach:
LinkedIn Sales Navigator is an industry leader for B2B lead generation. But when combined with Involve Digital's proprietary tools for social & email outreach, it can take your lead generation efforts to the next level.
Search Engine Optimization
Involve Digital's SEO partner has been providing SEO services since the dot-com boom. They are a professional SEO firm with over 20 years of experience in all aspects of SEO, including link building, content, SEO semantics and Google My Business page optimisation.
CRM & Marketing Automation
SharpSpring is our go-to CRM and marketing automation platform with integrated email, social media marketing, landing page builder, email builder, content calendar, lead scoring, sales pipeline management, website analytics, and more. This dashboard allows you to track contacts' behaviours so that you can leverage that data with your marketing campaigns and, in turn, generate a better ROI.
Creative
Our creative capabilities range from simple HTML5 animated banner ads and social posts to digital out-of-home display ads to big-budget video and film production with visual effects. We have a network of trusted resources and talent to deploy anytime, no matter the project. Our creative team are some of the most globally recognised when it comes to awards, so we can assure you that your creative assets will stand out.
Website Design & Development
With our background in digital marketing, our website design and development approach ensures you get a cohesive website that converts prospects into new business at a high rate. We assure you your site will be optimised for SEO and works with your brand guidelines. Our preferred platform to build on is Webflow, which lends itself well to marketing teams who need to quickly and efficiently produce landing pages for campaigns without needing developers.
Tracking & Analytics
There is an old saying in marketing. "Half of my marketing budget works. But I don't know what half it is". This is a common problem for marketing teams which Involve Digital strives to solve by leveraging the industry's most robust tracking, identity and analytics tools, such as Google Analytics, Analytics 360, Tag manager and more.
