The fashion collective SIBLING is famous for its subversive and playful use of classic knitwear styles, and Edward Sexton, the British Savile Row tailor, hardly needs an introduction. He has worked with Sir Paul McCartney, Twiggy and Annie Lennox to name just a few, and the campaign for which Involve Digital were involved was a partnership between SIBLING and Edward Sexton. The campaign came to us through The Woolmark Company, for whom we delivered unbelievable success for their two-part ‘Pursuit of Perfection’ video campaign.
This was another campaign in which Involve Digital was employed to take high-quality video and focus on achieving the highest view-through rate possible. Similar to The Woolmark Company case study, we were happy to be working with such well-produced content. Instead of targeting the UK alone, this campaign also targeted the USA, Europe, Japan and China, but we used the same services to accomplish our goals: Facebook, YouTube and Google Display Network.